The 3rd EAaD International Communication Month and ROYGBIV: Praise of Color Exhibition opened on November 19 at Xi’an Eurasia University headquartered in Xi’an, Shaanxi province in Northwest China, initiating an exploration of color and ideas. This event was jointly organized by the Institute of EAaD Art and Design at Xi'an Eurasia University and the International Cooperation and Exchange Center at Xi'an Eurasia University, aiming to help teachers and students deeply grasp the industry pulse of cross-border integration, value reconstruction, and talent transformation in the "big design" era.

The activity focused on "cognitive deepening" and "ability expansion" through diverse interactive activities.

Special lectures broadened students' theoretical horizons, international workshops honed students' ability to solve problems systematically, forum stimulated, students' critical thinking and collision, academic exhibitions presented diverse "big design" forms, and salon activities promoted deep communication and inspiration symbiosis among students, and jointly building a "cloud world" from cognition to practice, and from thinking to creation. At the "Entering the Era of Big Design" forum, guests engaged in in-depth conversations and exchanges on the integration, transformation, and talent challenges faced by the design industry in the digital age.“With the advent of the AI era, art education and the design industry are undergoing significant changes. We hope this activity serves as a platform for brainstorming and shaping future development with friends from all walks of life,” said Li Zheng, vice president of Xi'an Eurasia University.